When Two Brands Are Better Than One
Here’s another way to expand your market awareness and market share: find a business that matches your entrepreneurial mindset, has good brand equity, sells complementary products or services and offers exposure to new audiences. Then brand a product together — and have fun doing it. That’s what East Coast lifestyle-clothing store Vineyard Vines and West Coach vintner St. Francis Wineryrecently did. Not only did the venture produce nice results, it yielded new friendships.
For more on how this worked see NYT: