You May Not Know It, But You Already Have A Brand
If you have a business, you have a brand. People have already formed a perception of you, your people, your services, and your products.
Your brand makes a promise, even if you can’t articulate that promise yourself. Your company will be judged on how well it fulfills that promise.
You have a choice:
- Ignore your brand & hope it conveys the right promise to your clients.
- Create your brand so that it promises confidence, competence & trust.